ABOUT US

Meet Our Principals

Mitchell Gerber
- Principal & Co-Founder -

Mitchell Gerber is senior managing director of one of the largest insurance and risk management consulting firms in North America. Mitchell has over 20 years of experience in the insurance industry. His areas of expertise and clientele are in the retail, real estate, manufacturing, and construction industries as well as private equity. His clients operate both domestically and internationally.

Mitchell has been managing the personal insurance portfolios of his clients for over 20 years and his current personal insurance clients include some of the leading names in professional sports and the entertainment industry. Mitchell is involved in both business development and internal operations of MSG Personal Lines Agency on a daily basis.

Licensed Producer: Property, Casualty, Personal Lines, and Health

Stephen Gerber
- Principal & Co-Founder -

Stephen Gerber is the Managing Director of one of the largest pure risk management and insurance consulting firms in North America.

His areas of expertise include Real Estate, Retail, Importing, and Construction. His clients operate both domestically and internationally and are involved in a diverse range of industries. Stephen has over 25 years of experience in the insurance industry and is recognized as an expert in the field. He has lectured on various insurance related topics and has testified as an expert witness for insureds on many occasions.

Stephen has been managing the personal insurance portfolios of his clients for over 20 years.

Licensed Producer: Property Casualty, Personal Lines, and Health

Craig K. Barnet
- Principal & Co-Founder -

Craig Barnet began his insurance career in 1995 at BAI, an insurance brokerage firm in the New York Metro area. He started in personal lines sales and after 4 years became the manager of that division. He then moved to commercial lines sales where he ultimately rose to the position of Vice President of Operations.

In 2003, Craig joined one of the largest pure risk management and insurance consulting firms in North America. As a Senior Consultant, his areas of expertise include Real Estate, Construction/Development and Retail Operations. His clients span a wide range of industries and are located both domestically and abroad.

Craig has been managing the personal insurance portfolios of clients for over 14 years. Craig manages the daily operations of MSG.

Licensed Producer: Property, Casualty, Personal Lines, and Health Certified Insurance Counselor Designation from the National Alliance for Insurance Education and Research CIC.

Who We Are

MSG Personal Lines Agency, LLC was founded in 2007 by Mitchell Gerber, Stephen Gerber and Craig Barnet. The founders saw a need for a professional, service driven and relationship based personal lines insurance brokerage firm specializing in high net worth clients. Collectively they bring over half a century of experience in the insurance and risk management fields to the MSG organization. Their wealth of insurance knowledge and operational expertise stems from their backgrounds as former insurance agency owners, through previous employment with insurance carriers, and as principals in one of the largest Risk Management consulting firms in North America.

What We Do

Insurance policies are only one way to address the risks our clients face every day in the world. In a lot of cases, insurance products are not available to address a specific exposure. This is why a total Personal Risk Management philosophy is needed. We define Personal Risk Management as the technique or profession of assessing, minimizing, and preventing accidental loss to ones tangible assets through the use of insurance, contractual risk transfer, risk avoidance techniques, safety measures, etc. That is the approach we take at MSG Personal Lines Agency, LLC. We are not here to just sell insurance policies. We are here to provide a total Risk Management approach to our clients’ personal needs.

How We Do It

We have based our business model on a consultative, “ground up” approach to the personal insurance brokerage industry. This approach is derived from our experience in the Insurance and Risk Management Consulting profession. Unlike our competitors, we take the time to carefully analyze our clients’ exposures via our detailed Risk Profile Assessment Profile (RPA). The RPA is a carefully crafted document used to gather pertinent information and get our clients to provide us with as much detail as possible about their exposures. We then use the RPA to craft a Personal Risk Management program designed to best cover our clients’ exposures. When an insurance product is the best method to address an exposure, we approach the insurance marketplace to obtain coverage options. We speak the language of Insurance Company underwriters and present your risk in an accurate and favorable light. This allows us to obtain the best policies, maximum coverage and limits available, as well as the most competitive premiums possible.

Why We Do It

Our clients have worked hard to achieve their success in life. We take pride in a job well done and achieve extreme gratification knowing we are helping protect the assets they have earned. When it comes to assessing personal risk and providing appropriate solutions, MSG is there to assist - protecting what you've worked so hard to create.